This is a quick summary of marketing strategies, most of which are already discussed in other e-books. Even so, this e-book can serve as a companion to more intensive, detailed marketing books or simply a quick reminder on what to do and what not to do in Internet marketing.
The author, Larry Dotson, gives 100 strategies – from enticing the customer to buy to building your credibility. As I noticed themes here, I suggest the tips to be grouped to make them more organized. For example, one section could be about appealing to your customer’s senses and emotions, while another could be about the right design and layout of your website.
Dotson offers tips on what seems to be all aspects of marketing. He shows how to put customers in the right mood to buy, how you can leverage by building partnerships with other businesses and how a partnership with a reputable business can build credibility with your customers, and others more.
All in all, this is a brief but useful read.
Price: $1.99
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